Skechers

Online store


Client: Skechers Online Store

Link: Skechers.ee

Type: Magento 2 Store

Skechers is a sport and freestyle shoe brand with over 3,500 retail stores around the world. With a strong international brand, it is key that the brand identity remains effervescent and sporty in each country. With over 3,000 shoe styles,

Skechers offers products to an audience at every age and with every activity level. From sandals to boots, Skechers online stores appeal to every footwear need.

Key Objectives


Skechers Estonia and Latvia were eager to open their doors to online shoppers across the Baltics.

  • In order to provide a consistent shopping experience, we developed an eCommerce store that melded with the Skechers in store experience.
  • We also integrated multiple warehouses with a custom module, in order to manage store inventory and pricing.

The What

Design Optimization


One of the key aspects of this site was ensuring the site aligned with the global ‘Skechers’ online and offline brand identity. With such a wide consumer audience, creating a family-friendly and easily navigable online catalog was essential. We also ensured a responsive, mobile-optimized design was implemented to make shopping easy across all devices.

Summary


  • To ensure customers could easily locate their nearest store location, we integrated the Skechers Store Map which indicates the closest stores to the customer with branded map pins.
  • We incorporated catalog product filters to improve the ease of product browsing and for improved personalization.

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