WordPress for Newbies: WordPress for Business [Part 4]

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Wordpress for Business and Marketing

Wow – we have finally reached the end of our WordPress for Newbies content series. Now that you have customized your WordPress theme, we will learn about how WordPress for business works for thousands of online and physical stores.

Why We Use WordPress for Business

Websites using WordPress are excellent for businesses in every industry. First of all, with such a wide variety of high quality themes available, WordPress can support businesses of every type. WordPress for business is simple to learn in order to grow business and gain sales. Not only does WordPress offer novice web developers and business owners the ability to easily customize and create their own website, WordPress is an excellent fit for your business’s online marketing strategy.

WordPress is Great at SEO

First of all, WordPress websites are very SEO friendly. This is perfect for online stores and new businesses that want to be noticed. With high quality (free!) plugins like Yoast SEO that help marketers boost their blog efforts, you can more easily rise Google’s rankings and provide more support to your audience. In conclusion, WordPress supports content marketing efforts with little additional effort from you.

WordPress Stays Flexible

WordPress is flexible in a variety of ways. For example, WordPress is great for businesses because most WordPress themes are mobile friendly. Google is now prioritizing websites that are mobile friendly and fast. Accelerated Mobile Page (AMP) WordPress plugins support website owners in staying ahead of the pack and remaining mobile friendly and attractive.

Secondly, WordPress is flexible and scalable. The themes are easy to modify and with the help of an agency, your WordPress website can do anything you want – nothing is impossible. WordPress is not only limited to flexibility within its own platform, WordPress has integrations available with some of the most powerful platforms available. With WordPress, websites aren’t limited to what the developer can imagine. Rather, WordPress websites can provide you with unique solutions and functionality that you had previously only hoped for.

Content Marketing in WordPress

Content marketing is an excellent way to provide your audience with value and to connect them to your services. Using WordPress for content marketing is straight forward and simple, by simply starting with “Add New Post” you can start adding new content to your blog. Use WordPress to style and proofread your articles. So, WordPress articles can be used to improve your SEO rankings. Google may rank your articles well, which can lead your target audience to your services. Use WordPress’s scheduling tools to schedule your posts to remain consistent and often. Hence, the more often you post high quality, high packed content, the more likely Google will rank your website higher in comparison to your competitors.

Better Understand Your Customer

By writing articles on your blog, you can increase your brand awareness and build trust between you and your customer. Article writing can also help you better understand your customer and their needs. Use a Google Plugin like Jetpack or the Google Analytics plugin for WordPress to track how your audience interacts with your website. While identifying the articles that are most visited and shared, you can better understand the problems your customers face.

How to Do Content Marketing

  1. Identify Your Strategy

When you begin content marketing you must have a strategy. Understand your target audience and the main social channels you will share your content to. If your target audience visits Facebook every Tuesday around 3pm, why are you posting your content to Linkedin every Friday morning? Instead, know your audience’s habits in order to best reach them because most of your customers will not search for you, you probably must find them.

Most of all, if you understand your audience and their habits you can better understand the content to create for them, where to share the content, and when to share it.

  1. Create Pointed and Helpful Content

Next, use Google Trends and BuzzSumo to determine what your audience wants to learn about most. Ask yourself if there is an article someone else wrote that you can write better. Is there a problem your customers often run into that you want to help them with? Write about it! Make your content specific and helpful. While a paragraph on why your clothing material is great, it will not have the same impact as an article on the manufacturing, production, and processes you use that are superior to your competitors.

  1. Share Your Advice

If you take the time to create content, share it with those who will appreciate it most. Therefore, you should use Facebook, LinkedIn, and Pinterest advertising to share your content with new users. If you already have a fan base, share your content via email. We recommend doing email marketing with MailChimp – it’s free and it effortlessly tracks your statistics.

Depending on your goals and your approach to content marketing, use WordPress plugins to support your needed functionality and simplify your marketing efforts.

Content Marketing Summary: In conclusion, post consistent and helpful content. Share your content with the world using social media and email. Use your content marketing results to better understand your customer.

SEO for WordPress

1.      Confirm Site Visibility

Your business should focus on SEO in order to have your website viewed by the world. Furthermore, turning off your site’s visibility is an excellent idea if you are working on your website and want to remain unavailable to search engines. Otherwise, make sure that your site is visible to the public.

  1. Visit your website’s WordPress Dashboard. Under the “Settings” tab, you will find the “Reading” sub-menu.
  2. At the bottom of the page, you will find the “Search Engine Visibility” category.
  3. Confirm that, “Discourage search engines from indexing this site” is left unchecked.

2.      SEO Friendly URLs

SEO friendly URLs are URLs that are understandable for both humans and search engines. By including keywords related to a topic into your URL, you create a SEO friendly URL . From reading the URL, your audience can use it to know what the page’s content is about.

To Start, edit your URLs using the “Edit” button below your page title.

Or you can go to “Settings” from the WordPress Dashboard, and update your Permalink Settings.

3.      Categories and Tags

WordPress Categories and Tags can be quite confusing initially, but with practice they will be a breeze. Categories and tags not only help your site visitors understand your website structure, but they also help search engines do the same.

Categories are meant for general groups of the content. They are like the chapters in a book.

Tags are meant for the identification of more specific groups.

For example, a restaurant could have the following categories appetizer, lunch, dinner, and a drink menu. The tags for that restaurant’s menu could include vegan dishes, salads, or weekly specials. The tags should specify the details of the main category’s content.

Ultimately, you can use categories to identify the core topics that your blog and site reference and use your tags to specify those further.

4.      Internal Linking

Search engines rank content that contains links much higher than content that does not have links. This ranking is due to the linked content having more value than content that is not linked to. Connect with influencers who can link to your content for improved search engine rankings. If this is not possible, link within your own website at least! Each post you write should link to three or more other blog posts or website pages.

5.      Key Phrase Focus

Focus on key phrases for each blog post. Use key content phrases extensively throughout your articles and shared resources in order to let search engines know what your content is about. If it is relevant, you can include the key phrase in your blog post’s image names, in the title for the page, in the headings for the site, in your logo, and any anchor text in links from other post pages or websites.

SEO Strategy Summary: Confirm that your website is visible and that you are using URLs with your ideal keywords. Focus on keywords and use them in your content including your title, image names, and post headings.

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Next Article: Fix My WordPress Site: Top 6 WordPress Errors and How to Fix Them

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