What is a AMP Website?
First of all, an AMP website is the newest digital trend. AMP websites are also a trend Google developers have created and shared with the world. AMP websites also load faster than traditional websites, creating a wonderful experience for mobile users. AMP websites have a multitude of benefits, but they also take a lot of work to implement. In conclusion, it is important to know the benefits and challenges of using AMP websites in order to best determine if they are a great fit for you.
Benefits of AMP Websites
AMP websites have many benefits that Google continues to promote. AMP websites are incredibly fast because of their sleek backend. The speed causes webpages to load within milliseconds for website visitors.
Why We Love AMP Websites:
- WordPress Plugin is Available
The WordPress plugin for AMP websites makes implementing them less time consuming. On your own, using a plugin to implement AMP may be frustrating and time consuming, but the plugin allows you to generate an alternative AMP website for mobile users with only a few button clicks.
- Gain More Traffic
AMP websites provide a significantly improved user experience. Mobile users my consciously choose your AMP content over alternatives for the speed and convenience. Google also tends to showcase AMP websites with a higher rank compared to others.
- Improve the Mobile User Experience
AMP websites are incredibly fast. On average, AMP website pages load in 0.5 seconds – about four times faster than normal websites. AMP websites are considered the future of mobile websites due to their speed, simplicity, and lack of web data usage. Big companies are even using AMP websites to improve mobile advertising:
Cons of AMP Websites
AMP websites continue to span the web. Unfortunately, with every benefit we encounter in life, there are challenges that counter them. Next, we will discuss AMP websites and the challenges faced with implementing them.
Challenges of AMP Websites:
- Analytic Data is Unavailable
Unfortunately, AMP websites do not store analytic data including traffic and website flow. When you implement an AMP website, you won’t receive any data or feedback on how your customers are using the website or how often they visit.
- Traffic May Not Boost Your Ranking
Although Google continues to promote the implementation of AMP websites, they have yet to confirm that a website’s ranking will improve due to AMP implementation. If your primary goal for implementing an AMP website is to improve your website ranking, we recommend holding off on an AMP website for now.
- AMP Functionality is Limited
AMP websites do not have certain functionality that some pages need (for example, booking reservations). This limits AMP’s use to content heavy portions of a website that are text based with few imagery.
Who is AMP For?
AMP websites are great for content based portions of your website. If you have a content heavy portion of your site, turn that into an AMP website, so your mobile visitors have a speedy and pleasant experience.
In conclusion, if you have content showcasing the following – create an AMP website for that portion of your website:
- Blog Content
- An Advice Column
- Industry News
- A Niche Magazine
- Case Studies
- And any other content heavy information
Conclusion: The Risks & Opportunity of AMP Websites
Unfortunately, there are a few key risks associated with creating an AMP website, but also several opportunities for potential marketing opportunities. When considering whether or not to use an AMP website, consider implementing AMP for only a portion of your website. For example, create an AMP website for your blog or information heavy service pages. This offers your mobile users an excellent mobile experience without requiring a lot of additional web development funds. If Google chooses to abandon AMP technology, you will not have had such a high cost at the expensive of a temporary website traffic increase.
AMP Website Opportunity
Alternatively, those that do implement an AMP website receive special benefits for their efforts. For example, AMP websites also may be prioritized by the Google search algorithm. This could lead to potential increases in web traffic and improved web rankings for organic search.
In conclusion we recommend using AMP websites on content heavy or traffic heavy portions of your website. You will benefit from the opportunities AMP websites offer without too much cost.
Do you have more questions about AMP websites? Ask Us!