Marketing Resources

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Target Customer Profile (B2C)

Successful businesses always have several target customer profiles because they characterize their audience. These profiles help you create content for a specific audience – rather than the entire world.

Find your perfect B2C customer.

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Target Firm Profile (B2B)

Services targeting businesses should define their target firm profile. Start defining your ideal customer. Most of all, evaluate whether you serve your audience now, so you can help them better.

Identify your ideal B2B target firm.

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Facebook Banner Sizes

Facebook marketing is essential to great B2C marketing. Creating quality imagery and content is important to building your brand. This resource shows the best Facebook post sizes for content that converts.

Create attractive Facebook posts.

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Website Banner Ad Sizes

Website banner ads come in a variety of sizes. Create your website banner ad to also look great in all of these sizes. Furthermore, no matter the size, you can market your products and services well using our website ad design guide.

Make memorable website ads.

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COCD Marketing Idea Matrix

If you are in need of new marketing ideas, use the COCD marketing matrix. Because the COCD matrix helps you select the most promising ideas from your team brainstorming sessions.

Create innovative, jaw-dropping ideas.

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Sales Funnel Template

The Sales Funnel template helps you define and establish the buying process your customers experience. As a result, you can understand how new visitors will become your customers (for B2C and B2B companies).

Streamline your marketing efforts.

Do you have a question about your website?

Business Resources

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Business Model Canvas Template

To grow your business, you must know it from the inside out. So this tool supports you in challenging your business model. Most of all, deciding how your business will differentiate itself in the future is key.

Understand your strengths and challenges.

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Impact and Effort Matrix

Evaluate your daily tasks with the Impact and Effort matrix. The Impact and Effort matrix prioritizes your tasks by sorting them by their impact created based on your effort.

Prioritize by impact.

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Important vs. Urgent Matrix

Urgent tasks are not always important; important tasks are not always urgent. Hence, the Important vs Urgent matrix helps you differentiate so you can make the most of your effort.

Prioritize by importance and urgency.

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SWOT Analysis Matrix

Use the SWOT analysis to analyze your organization’s strengths and weaknesses. This tool is also perfect for companies looking to pivot or differentiate themselves. Find new opportunities for growth by analyzing another competitor.

Give your business a full-body makeover.

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The 5 Whys Template

The 5 Whys is an excellent technique to explore the cause behind a problem. If you want to solve a problem with your customer on-boarding process, ask yourself why five times. As a result, you will find the root of the problem.

Understand any problem.

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Classic To-Do List Template

New online tools like Trello support teams in effectively organizing the tasks that are “to do”, “in progress”, and “done”. Rather, a printed To Do List can help you also showcase your work progress in meetings.

Show off your work.

Web + IT Resources

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Cloud vs. Dedicated Servers

Whether or not your company should switch to cloud servers is up to you. Unfortunately, the choice can be difficult, so we created a quick overview of Cloud vs. Dedicated Servers.

Cloud and dedicated servers made easy.

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Website Redesign Ideas

Redesigning your website is an exciting adventure! Unfortunately, the process can be overwhelming and the changes to choose can be difficult to make.

Ideas for your website redesign.

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Target Social Media Audiences

Each social media platform has a target audience. To succeed, connect your website’s target audience with the audiences already on certain social media platforms.

Discover each social media platforms’ target audience.