Client: iCOURT, sportswear brand for racket sports.
Link: icourt.eu
Type: Shopify development, design improvement, fixing stock issues
iCOURT is a quality sportswear brand for tennis, padel, and other racket sports players. The name “i” and “COURT” symbolizes your best self on the court.
Key Objectives
The primary objective for customers coming to the iCOURT website is to be inspired and find desirable outfit as smoothly as possible. Improving the visual presence and comfort of the purchase process was crucial.
Our objectives:
- Comfortable desktop and mobile UX/UI was imperative
- Improve the website design
- Reflect iCOURT mission and values
The What
Design Optimization
We analyzed how existing users discovered and purchased from the iCOURT site before beginning the redesign. We understood that improving mobile access and comfort when purchasing would improve the mobile experience greatly for users.
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