Linette is a lingerie store based in Estonia, with customers across the Baltics, Finland, and Europe. Linette has eight stores across Estonia and an online store that ships globally.
Linette’s store catalog has evolved greatly. In the 1950s, Linette sold waist trainers and corsets. Nowadays, they offer lingerie sets, pajama sets, chic robes, and other nightwear.
The Why
Key objectives
The Linette brand is well known for offering a luxurious in-person experience, but was missing an online shopping experience in entirety. To offer store access to customers across the Baltics, the Linette online store was born. We used WooCommerce to leverage the easy stock and content management benefits of the platform.
We thought the client’s wishes for the color scheme and site styling were best, and we offered our design expertise to add a modern edge to the client’s vision.
The Outcome
Summary
The Linette Woocommerce online store was a project that required us to envision the customer journey in order to create a strong in-store and online shopping experience. This was implemented using unique design, functionality, and site styling including an upcoming product catalog, blog, and company history overview.
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