Reach Records has found an e-mail automation strategy to succeed.
This strategy initially appeared in the e-mail sent by MailChimp – here’s a short 4-step summary of it:
Welcome New Customers
One hour after opting into the mailing list, customers receive a welcome email. Twenty-four hours after that first email goes out, the team offers a 20% discount off a first purchase.
Reach Records has a 3-email abandoned cart automation. An hour after leaving the site, customers get a friendly reminder. One day later, they’ll receive another check-in with a 10% discount that’s good for 48 hours.
Once customers make their first purchase, they receive an email letting them know their merch is on the way. Within the next 7 days, Reach also sends out a promo code for free shipping on their next purchase.
Reach sends out a “last purchase automation” email every 120 days with a free shipping promo code. If another 120 days goes by with no purchase, a second email goes out telling the customer “we miss you,” along with a code for 10% off.