Explore our email marketing series!
How to Successfully Do Email Marketing?
Email marketing is not dead. However, when done wrong, email marketing is like a shot in the dark. In other words, a solid email marketing strategy is similar to a puzzle – it consists of many parts, all essential to its success. And today, we will be talking about those parts in particular.
1. Finding Your Target Audience
What’s the point of email marketing if the messages are not tailored to the right audience?
To find the right target audience, a business can start by researching and collecting the users’ emails in a non-aggressive way. Every business should understand the needs, interests and desires of their target audience and should solve those needs by providing promotional messages.
2. Writing The Right Message For The Right Audience
After your audience is discovered, the content creation phase kicks in. Here, knowing what to write about (from the position of an expert) and how to make that knowledge fit the product or service, is the main focus and real magic here. Ultimately, the effectiveness of the email marketing message (content) is what makes the difference.
3. Knowing When And How Often To Send Emails
There are times when people want to read emails – and times when they are more likely to click the “X” button to delete the email. According to email marketing research done by WordStream, emails sent during the daytime on weekdays convert best. Similarly, the best days for sending emails include Tuesday, Wednesday and Thursday.
We also hope that this blog post helped you step up your email marketing game, or ask yourself if you are doing it well in the first place. See the second part of our email marketing series about the importance of identifying your campaign’s audience.
Follow the Limegrow blog for more upcoming posts on the email marketing topic. We include email marketing strategy recommendations straight from the pros!